Where an article of clothing is smoothed in a repetitive pattern of a brand’s monogrammed logos, which is often associated with a symbol of wealth and status.
Though it is debatable whether Louis Vuitton’s logos on suitcases, or Gucci’s on bags and belts were the first to start the logomania trend – there is no doubt that we owe it to Dapper Dan. Regarded as one of the founding fathers of streetwear, Dapper Dan, a black boutique owner based in Harlem, began using fabrics enveloped in knockoff designer logos to style popular hip-hop artists. His work was not limited to just clothing items – he also decked out car covers, curtains and furniture in fake Gucci and Versace. Dapper Dan received wide support from many top-name artists of that time, as well as the entirety of the Rap, Hip-Hop and RnB community, but eventually was put out of business due to legal copyright issues.
Today, as Logomania makes a comeback from the 90’s with stars like Rihanna, Cardi B or Billie Eilish wearing all-over logo outfits, Dapper Dan has also made a re-emergence of his own, establishing a long-term partnership with Gucci since 2018.
In 1984, a famous black basketball player, Michale Jordan collaborated with Nike in order to create the Air Jordan, the one product that forever revolutionized the sneaker industry. Even today, the popularity of the Air Jordan hasn’t died down as it still remains one of the best selling sneakers. The Air Jordan fused colorful design and function, which are two principal aspects of industrial design, and soon, competing sneakers companies tried to imitate the allusion and appeal of the iconic shoe.
Influential black rappers such as Run DMC and Grandmaster Flash also started to wear sneakers for fashion, which helped to increase their already cool, hip, trendy image. Black people reinvented the idea of the sneaker, transforming it from a plain item for athleticism and utility to a symbol of wealth and status.
Today, sneaker culture has only grown, taking a form of its own by branching out into different industries and cultures, such as reselling sites, luxury streetwear, and more.
They originated as a way for black and brown people to proudly show off their ‘hard to pronounce’ names, and they originated as ways for the people of these communities to indicate that they were responsible enough to own gold jewelry.
Scripted necklaces have become iconic because of a white TV show character and made popular because of white validation, something that completely disregards the years of criticism black and latino communities faced throughout the 80s and 90s for wearing flashy jewelry with pride.
Hoop earrings are a fashion essential for people everywhere, and are one of the largest ‘trends’ attributed to black and latino communities. Despite their popularity, there is a stigma that goes unnoticed when worn by anyone who is not a person of color ; white people are considered trendy and fashionable when they step out wearing hoop earrings, yet, people of color (POCs) are regarded as ‘unprofessional’, ‘ghetto’ or ‘ratchet’. It has become clear, because of this, that the line for how the media defines unprofessionalism is drawn by skin color.
Like scripted necklaces, hoop earrings act as a rite of passage for black and brown girls, but have been used by society as a way to shame them for wearing styles that are culturally important.
The popular saying ‘the bigger the hoop, the bigger the hoe’, has been used for years to make the women in black and latino communities feel ashamed for embracing their culture, but it is seldom used in regards to white women who are viewed as more ‘dainty’ or ‘feminine.’ Andre Leon Talley, a contributing editor for Vogue, attributes the association of hoop earrings to African beauty, to women such as Nina Simone and Angela Davis, who wore them as early as the 1960s.
Je suis traducteur de formation. Diplômé de l’Institut Supérieur de Traduction d’Interprétation et de Communication de Yaoundé (ISTIC), j'exerce également en tant que rédacteur/traducteur à C’Koment Magazine. Je suis un passionné de musique, mode et de lecture.